So you've created your LaunchNotes page and you want to ensure your users subscribe to updates so that they're in the loop. It's time to increase the awareness of your product updates.

There are 3 main ways of increasing the number of your subscribers and ensuring your customers stay in the loop on product changes.

Level of effort: low

A popular and low-touch way to increase the visibility and access points to your page is to link to your LaunchNotes page from within your own website or application. This might be in the navigation, or in the header or footer. This will help increase awareness of your LaunchNotes page, which should - in theory - result in more subscribers.

Here's how Loom does it:

Level of effort: medium

If you're using segment.com, we can automatically create subscribers in LaunchNotes when they sign up for your platform by making use of their Functions feature. In order to step these up, you can follow these steps:

Level of effort: high

You can create subscribers via the API dictated by any logic in your application. The most common example we see is either a checkbox to "receive product updates" when signing up for your application. Or, in a preference center that you host. This would require some testing/dev time on your side but is the most robust and granular option.

Here is an example of one of our customers implementing a complete integration, utilizing their preference center and our API.

In this example, everything under the Universal AR heading correlates to their public page by speaking to the LaunchNotes API. We utilize a graphql API interface, and the 3 actions you can use here are: