Summary
When your customers subscribe to your LaunchNotes page, they'll go through a simple verification process and land on a subscription settings page where they can control their notification preferences. They can choose to receive updates via email or Slack, filter by specific product categories, and subscribe to individual roadmap items. They can also unsubscribe at any time through the settings page or from any email notification.
The subscription flow your customers experience
Step 1: Subscribing
Your customer visits your LaunchNotes page.
They click the Subscribe to Updates button.
A form appears asking for their email address. (They may have to do reCAPTCHA)
They enter their email and click Subscribe.
Page updates to a screen confirming they need to go click through their confirmation email.
Step 2: Email verification
Your customer receives a verification email with the subject line "Verify your email address."
They click Click here to verify in the email.
They're taken to their "Your Subscriptions" settings page.
This is the verification email that will be branded with your colors and sent from your company's name.
Step 3: Customizing preferences
On the "Your Subscriptions" page, your customers can:
Toggle Email on or off to control email notifications
Toggle Slack on or off to control Slack notifications (if you've enabled this channel)
Select specific categories to only receive updates about certain product areas
Leave categories blank to receive all updates (the default setting)
💡 Leaving the categories blank/unfiltered will result in you being subscribed to All categories. This is the default setting.
How customers subscribe to roadmap items
If you've enabled a public roadmap, your customers can subscribe to specific roadmap items:
They visit the Roadmap tab on your LaunchNotes page.
They click on roadmap items they want to follow.
They click to subscribe to individual items.
These subscriptions appear on their "Your Subscriptions" page.
They'll receive notifications when these items change status or receive updates.
Roadmap notification email example:
An example of a Roadmap notification including an update message and stage change.
How customers access their subscription settings later
They visit your LaunchNotes page.
They click Manage Subscription.
They're taken to their "Your Subscriptions" page to adjust preferences.
How customers unsubscribe
Your customers can unsubscribe in two ways:
Option 1: From their subscription settings page
Visit your LaunchNotes page and click Manage Subscription.
On the "Your Subscriptions" page, toggle off both Email and Slack.
When both channels are off, they're fully unsubscribed.
Option 2: From any email notification
Open any announcement email.
Scroll to the bottom and click the unsubscribe link.
They're immediately unsubscribed from all notifications.
Notes & important info
If a subscriber hasn't visited your page recently, they may need to re-verify their email by going through the subscription process again.
Roadmap notifications are only sent to subscribers who have specifically subscribed to individual roadmap items, not to general page subscribers.
Each email notification you send includes an unsubscribe link at the bottom.
Leaving categories blank means subscribers receive updates from all categories.
Troubleshooting common subscriber issues
"I can't find the verification email"
Tell customers to check their spam folder. The subject line is "Verify your email address."
"The Manage Subscription button isn't working"
Subscribers may need to re-verify their email by clicking "Subscribe to Updates" and entering their email again to log back in.
"I'm not receiving notifications"
Subscribers should check their subscription settings to ensure the correct categories are selected and their preferred notification channels (Email or Slack) are toggled on.
"I want roadmap updates but I'm not getting them"
Subscribers must individually subscribe to specific roadmap items from the Roadmap tab. General page subscriptions don't automatically include roadmap notifications.