Cohorts for Announcements

Use cohorts to actively target subscribers and domains for email update notifications

Overview

Cohorts gives your the ability to create custom lists of subscribers to then send product update notifications to.

Availability: Cohorts will be available on Premium and Enterprise plans.

What are Cohorts?

Cohorts allow you to group subscribers - either individually or by email domain - and target them for announcements via email and on the Product Updates page, regardless of which categories they’ve subscribed to.

This capability builds on the current Categories model for targeting and segmentation: instead of waiting for users to opt into content, you choose who receives it.

What you can do with Cohorts

With the Cohorts feature, you can:

Define Cohorts with individual subscribers and domains - Add individuals by email or include all subscribers from a specific domain.
Send announcements directly to those cohorts - Target these subscribers even if they haven’t opted into the category of the announcement.

💡 Subscribers must be confirmed and active on your LaunchNotes project to receive notifications.

Creating Cohorts

To create a Cohort, go to the Audience drop-down tab in the management portal

Navigate to the Cohorts section within Audience
Select Create Cohort in the upper right-hand corner.
From there, create a Cohort Name and Description (this step is *required)
Select Subscribers or Domains and then select Add to generate the pick-list of Subscribers or Domains. There is also search to quickly find the specific Subscriber or Domain you’re looking for.

Using Cohorts in an announcement

When creating an announcement:

Navigate to the Announcements step and either create a New Draft or select from an existing Draft announcement.
Cohorts can be found under the Categorization section of the editor.
Select the Cohort(s) you want to notify. Using Cohorts does not require that you choose a Category.
You can review the list of all the notification recipients - for Categories, Slack, and Cohorts in the Recipients List.
If a Cohort recipient is not subscribed to the announcement's categories, they will still receive an email notification.

💡 If you would like to send notifications, ensure that the

Notifications toggle is set to ON

Have Questions?

If you’d like help setting up your first Cohort or would like to investigate upgrading your plan to have access to Cohorts, reach out to [email protected].