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How do I collect and manage customer feedback?

Learn how to enable feedback collection, organize submissions into Ideas, and close the loop with customers.

Chelsea Davis avatar
Written by Chelsea Davis
Updated this week

Summary

You can collect customer feedback directly on your published announcements, roadmap items, and Ideas, or through a general feedback form on your LaunchNotes page. All feedback appears in a centralized inbox where you can organize it, group similar requests into Ideas, and decide what to build next.


Where customers can submit feedback

Feedback collection is enabled by default and works in four places:

  1. On individual announcements - Customers can leave comments or suggestions on any published announcement

  2. On roadmap items - Users can share input on features on your roadmap

  3. On published Ideas - Customers can vote and comment on features under consideration

  4. Through the general feedback button - A feedback button appears on your main Announcements, Roadmap, and Ideas pages for any product feedback

How to enable or disable feedback collection

  1. Navigate to Settings > Feedback & Ideas

  2. Toggle feedback collection on or off

  3. Optionally, forward new feedback to up to 10 email addresses if your team uses a separate system for triage


🔹 General product feedback

A feedback billboard button appears on the main Announcements, Roadmap, and Ideas published pages, allowing your audience to submit any type of feedback — including feature requests or general product input.

🔹 Feedback from your team

Internal team members (admins and contributors) can also submit feedback on behalf of customers. This is perfect for capturing insights from calls, Slack threads, or email conversations.

Feedback can be recorded:

  • In the management portal (Feedback & Ideas > “+ New feedback”)

  • Using the Control for Slack app

  • Using the Control for Chrome extension

Both apps can be installed from Settings > Integrations in your LaunchNotes admin.

Managing Feedback

📨 Feedback Inbox

All feedback — from published content, general forms, and internal submissions — appears in a single, centralized Feedback Inbox. Feedback submitted on an Announcement, Roadmap Item, or Idea can also be found under that item in the management portal.

By default, the inbox filters to show only feedback that Needs Organizing. You can:

  • Clear the filter to view all feedback

  • Apply filters for importance, reaction, and other attributes to customize your view

Each feedback item can be:

  • Organized into an Idea, Announcement, or Roadmap Item

  • Archived if no action is needed

Ideas: Grouping Feedback

Ideas are used to collect and group similar feedback that doesn’t yet map to a roadmap item or announcement. This makes it easy to understand common themes, evaluate demand, and decide what to build next.

To create a new Idea:

  1. Go to Feedback & Ideas > + New Idea

  2. Add a title, description, and optionally associate existing feedback

  3. Each Idea can optionally be published to show your audience what is under consideration, but not yet on the roadmap

You can also create an idea directly from a feedback submission using the “Organize Feedback” action.

Importing & Exporting Feedback

Feedback can be imported and exported directly in the management portal for analysis, backup, or migrating feedback between systems.

Feedback Notifications

To customize how you’re notified when new feedback is submitted:

  • Go to your User preferences (bottom-left profile menu), Notifications tab

  • Enable or disable email and Slack notifications

Custom Integrations via Webhooks

If you’d like to build custom workflows around feedback (e.g., syncing with an internal system, triggering alerts, or tracking trends), you can use LaunchNotes webhooks.

New feedback events can trigger webhook calls to your own systems or services.

Optional: Hide the General Feedback Button

If you prefer not to collect general product feedback, but still want to allow specific feedback on Announcements, Roadmap Items, and Ideas, you can hide the feedback billboard button on your LaunchNotes page using this custom CSS snippet:

#general-feedback-billboard { display: none; }

Add this under Settings > Customize Page > Custom HTML & CSS

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