Summary

LaunchNotes offers two different Slack integrations, each designed for a specific communication goal. Both are signed available apps in the Slack Marketplace.

Quick comparison

Slack Announce (user-pull): Let Slack users opt-in to receive curated product updates in their own Slack client (personal DMs or shared channels they choose).
Slack Channel Notifications (admin-push): Let admins push announcements from any LaunchNotes project into specific Slack channels (one-way broadcast).

Slack Announce (user-pull)

What it does

Lets individual users opt-in to receive announcement notifications in their personal Slack DMs. Each user controls which categories they follow and can selectively share updates to channels they choose using the "Discuss" button.

Best for

Public page subscribers who want Slack notifications instead of email.
Your own team members who want to curate their own announcement feed via Slack.

When to use

"I only care about Mobile and API updates—I don't want notifications for everything." Set up Slack Announce and subscribe only to the categories relevant to your work. You get personal DMs for what matters to you, and everyone else can subscribe to their own interests.
"I want to decide which announcements warrant team discussion rather than auto-posting everything." Slack Announce gives you control. Review announcements privately in your DMs, then use "Discuss" to selectively post important ones to #customer-success, #sales, or your Slack Connect channels with partners.

Installation

There is no installation steps that you need to do as this is automatically on by default. Once you subscribers sign up for your page, they can choose how they want to get notified on your announcements via email or Slack.

More detailed info: Installing Slack Announce

Slack Channel Notifications (admin-push)

What it does

Automatically sends your published announcements to specific Slack channels based on categories you choose. For example, when you publish an announcement tagged with "iOS Updates," it posts directly to your #ios-team channel.

Best for

Keeping internal teams aligned on what's shipping
Routing category-specific updates to relevant team channels (e.g., "Mac App" updates → #team-mac-app)
Creating a dedicated #announcements or #product-updates feed
Ensuring public-facing communications get visibility in #external-comms

When to use

"I want my #engineering channel to automatically see every feature we ship." Set up Channel Notifications to route all announcements (or specific categories) to #engineering.
"I need different teams to see different updates without posting to 5 channels manually." Tag announcements with categories like "API," "Mobile," or "Enterprise," then route each category to its relevant team channel. One publish action, multiple team updates.