Summary
You can send email and Slack notifications that show only a preview (excerpt) of your announcement instead of the full content. This drives subscribers to your LaunchNotes page to read the complete update, which can increase page engagement and help you track who's actually reading your announcements.
By default, LaunchNotes sends the full announcement content in email notifications. Switching to excerpt-only mode means subscribers will see a summary and a "Read more" button that links to your announcement page.
When to use excerpt-only emails
Use excerpt-only notifications when you want to:
Drive traffic to your branded LaunchNotes page to increase engagement metrics
Track which subscribers are actively clicking through to read announcements (through your own analytics)
Keep emails lightweight and quick to scan
Send full-content emails when you want to:
Maximize the chance subscribers will read your entire update without extra clicks
Reach subscribers who prefer reading everything in their inbox
Ensure content is accessible even if your LaunchNotes page is temporarily unavailable
How to enable excerpt-only notifications
For individual announcements (one-time override)
Open the announcement
In the right sidebar under Publishing Channels, locate the Email and/or Slack toggle and turn it on.
Toggle Send excerpts only to ON
Publish your announcement as usual
For templates
Navigate to Announcements > Templates
Select the template you want or create a new one
On the right side bar, toggle on Email and/or Slack
Check Send excerpts only
Anytime you use this template for an announcement, the publishing channel settings will remain.
What subscribers see
Excerpt-only email includes:
Hero image
Announcement title
Excerpt text
Date
Category and labels (if configured)
A preview/excerpt of your announcement content (first ~150 characters)
A prominent "View the full announcement" button
Your branding (colors, logo) if configured in email notification settings
Example of excerpt-only email:
To update the "View the full announcement" button, navigate to Settings > Email Settings. Under Branding scroll down to the Text section. Update the text for the "Call-to-action in announcement emails."
Excerpt-only Slack message includes:
Hero image
Announcement title
Excerpt texts
Categories
Example of excerpt-only Slack:
Customizing excerpts in announcements
In the Announcement editor, excerpts automatically populate as you write your Announcement, but they can be manually added and edited in the Share settings tab.
