LaunchNotes Announcements are a powerful way to keep your users informed about product changes. From major launches to minor bug fixes, announcements help ensure that your team and customers stay up to date with the latest updates—delivered across your website, embedded widget, email, and Slack.
Announcements are flexible, easy to create, and can be tailored to your communication strategy using categories, labels, templates, and more.
Organizing Your Announcements
To help your audience follow only what’s relevant to them, Announcements can be organized using:
Categories, which drive notification segmentation, filtering, and tagging
Labels, which support flexible filtering but do not control notifications
Creating and Editing Announcements
The announcement editor makes it easy to format your content with rich text, emojis, links, images, and video. You can embed content like Loom videos, and add a hero image to visually reinforce your message.
All embedded media—hero images included—are automatically optimized to look great across web, email, and Slack.
Using the AI Assistant
The AI Assistant can help you generate or refine announcement content based on internal documentation, transcripts, or notes—speeding up your publishing workflow.
Templates for Faster Publishing
Announcement templates help you move faster and stay consistent. Start with one of our pre-built templates or create your own to match your team’s style.
Notifying Subscribers
When you publish an announcement, you have the option to enable notifications. When enabled, LaunchNotes notifies only the subscribers subscribed to at least one of the relevant categories or roadmap items. This helps ensure people receive updates that are meaningful to them—without unnecessary noise.
Sharing Multiple Updates with Digests
Digests allow you to combine multiple announcements into a single update notification. It’s a great way to send a monthly summary or themed update, and is available on Premium and Enterprise plans.
Best Practices
Use categories thoughtfully to segment notifications
Add a hero image or video to make your announcements stand out
Start from a template to stay on-brand and move faster
Keep your message clear, concise, and focused on what’s changing and why